In order to find the best digital marketing agency, first, we need to understand “what’s digital marketing”, “will digital marketing benefit your organization” and answer fully the question “how do I have more leads for my business?” – that ought to be the objective of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products using digital technologies, mainly online, but also including mobile phones, display advertising, and any other digital medium. So easy to summarise in a single sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. That’s where the expertise and experience of the very best digital marketing agencies can be extremely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays folks are connected to the internet all day long, each day and “live online”. Looking for information, a product or service is as simple and quick as searching on a laptop or computer at the job or picking up their mobile telephone or tablet. Digital Marketing Agency New York Digital marketing targets getting your information, services and products in front of people when they are looking online. The best digital agencies understand the buying process of your services and products and make sure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the many stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the very best digital marketing agency will show the relevant information, service or product at the targeted time in the buying process.
Whilst some digital marketing agencies may also create and manage traditional advertising or business marketing, such as for example newspaper advertising, specialist digital marketing agencies will concentrate on online marketing instead of “marketing companies” who commonly focus on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing could be a fast, often instant, and reliable method of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage each of the digital advertising based on profits on return (ROI) ensuring the leads generated are at a cost which makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question “how do you get more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be divided into a number of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, is the process of getting your website found on engines like google when people create a search relevant to your organization, services or products.
Regardless if your website is e-Commerce or selling services it’ll drive leads and sales into your business if it is found for the keyphrases people use (also known as “keywords”) to find them in Google.
SEO requires experience and knowledge of how Google reads your site. What messages and information you want Google to learn for a webpage or website and knowing where you can place that information so search engines can find it. A good SEO company will have a successful history of ranking websites high in the search results.
SEO works best when the proven ways of obtaining rankings are applied in conjunction with latest trends that are driving traffic. A good example of this is actually the “near me” phenomenon, which includes seen a 150% growth within the last 12 months, where cellular phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local goods and services supplier.
Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.